Definition: The modern marketing era is when less emphasis was placed on advertising and more was placed on what the consumes wanted and needed.
Main Points:
Main Points:
- It began after the 1950's.
- Companies main focus was on satisfying customers' needs.
- The companies determines consumer needs.
- Then they design a system to satisfy those needs.
- Believed that "the consumer is the king, so find a need and fill it"