Definition: Youth marketing is a term used in the marketing and advertising industry to describe activities to communicate with young people, typically in the age range of 13 to 35.
Main Points:
Main Points:
- Each market segment has products and ad campaigns that are targeted specifically for the youth.
- Companies have so many ways to advertise their products to the youth, for example they:
- Use student media
- Use text ads
- Send out a campus rep
- Support a cause
- Be interactive
- Believed that "If a product or brand is popular with young people, it gains an image of being cool.”