Definition: The sales era was when companies' main priorities were to sell their products using various selling methods.
Main Points:
Main Points:
- The sales era was from 1920 to the early 1950's.
- Companies used a lot of promotional techniques to tell their customer to buy a product.
- Manufacturers sold a product aggressively
- Focused on advertising
- Companies believed that "creative advertising and selling will overcome consumers' resistance, and convince them to buy their product.